Factors Driving The Use Of Web 2.0 In Branding Activities And Competitive Advantage: A Study Of Hospitality Industry In Penang

Abstract

Kepesatan dalam bidang teknologi telah mewujudkan daya saing di antara sector perindustrian terutama dalam bidang teknologi iaitu Web 2.0. One of the defining features of competition in many industries has been the extremely rapid pace of technological change, marked by a continuous stream of new technology adoption which is Web 2.0