This project contains a spreadsheet and data catalog that show documented impacts of Creative Problem Solving (CPS), the domains/industries in which they occurred, what type of CPS application was used, and the literature that provided the information. This information is cross-referenced to determine good target markets according to type of CPS product, what domain/industry is being sold to, and what type of impact is being sought. Analysis of marketing materials determined the information sought, which in turn influenced the categories of data used on the spreadsheet. All materials are contained in the appendixes catalog for easy reference

Sasnow, Shane

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Digital Commons at Buffalo State

State University of New York College at Buffalo - Buffalo State CollegeDigital Commons at Buffalo StateCreative Studies Graduate Student Master's Projects International Center for Studies in Creativity5-2005What It Does, Where It Does It, and How ToMarket It: Creative Problem Solving ImpactCatalog for Marketing.Shane SasnowBuffalo State CollegeTo learn more about the International Center for Studies in Creativity and its educational programs,research, and resources, go to http://creativity.buffalostate.edu/.Follow this and additional works at: http://digitalcommons.buffalostate.edu/creativeprojectsPart of the Social and Behavioral Sciences CommonsRecommended CitationSasnow, Shane, "What It Does, Where It Does It, and How To Market It: Creative Problem Solving Impact Catalog for Marketing."(2005). Creative Studies Graduate Student Master's Projects. 85.http://digitalcommons.buffalostate.edu/creativeprojects/85                                                  ii What It Does, Where It Does it, and How To Market It: Creative Problem Solving Impact Catalog for Marketing  by   Shane Carnahan Sasnow     An Abstract of a Project  in  Creative Studies       Submitted in Partial Fulfillment  of the Requirements for the Degree of   Master of Science    May 2005     Buffalo State College State University of New York Department of Creative Studies              iiiABSTRACT OF PROJECT   Creative Problem Solving Impact Catalog for Marketing   This project contains a spreadsheet and data catalog that show documented impacts of Creative Problem Solving (CPS), the domains/industries in which they occurred, what type of CPS application was used, and the literature that provided the information. This information is cross-referenced to determine good target markets according to type of CPS product, what domain/industry is being sold to, and what type of impact is being sought. Analysis of marketing materials determined the information sought, which in turn influenced the categories of data used on the spreadsheet. All materials are contained in the appendixes catalog for easy reference.             Shane Sasnow                   ____________________________        Date            iv Buffalo State College State University of New York Department of Creative Studies      What It Does, Where It Does it, and How To Market It: Creative Problem Solving Impact Catalog for Marketing     A Project in Creative Studies  by  Shane Carnahan Sasnow    Submitted in Partial Fulfillment  of the Requirements for the Degree of  Master of Science     May 2008                 v Buffalo State College State University of New York Department of Creative Studies      What It Does, Where It Does it, and How To Market It: Creative Problem Solving Impact Catalog for Marketing     A Project in Creative Studies  by  Shane Carnahan Sasnow    Submitted in Partial Fulfillment  of the Requirements for the Degree of  Master of Science May 2008   Dates of Approval:  _____________________   ___________________________________       Dr. Mary Murdock       Associate Professor   _____________________   ___________________________________       Shane Carnahan Sasnow       Student         viACKNOWLEDGEMENTS  Thanks to all of my family, siblings, and friends for being supportive of my non-traditional approach to life through all the years. I pushed on because I knew that you were there to catch me if I fell. I would list all your names here you are so many; you know who you are, consider yourselves loved. Special thanks to Beeb (mom) for my imagination and creative talent, Michael for being such a great role model both musically and educationally, Jane for helping me keep a realistic and steady perception of what’s going on, and Adrian Bagheera-Boe for weekly conversations that are creative and not about creativity.  Appreciation also goes out to Dr. Mary Murdock for pushing me, Anja for being supportive despite all that I have put her through, Sara Emhof for being the best roommate ever and for saving Buffalo (even though that’s still in the works), the Creative Education Foundation board of directors for inadvertently helping me decide what to do my project on, and all the staff at the International Center for Studies in Creativity just for being there.   Lastly, I would like to dedicate this to all the students in the International Center for Studies in Creativity in hopes that it may provide them with useful information, and for those who move in a CPS direction I also hope it makes your project or thesis a little bit easier.                  viiTable of Contents  Section I: Background Information ..................................................................................... i Purpose............................................................................................................................ 1 Description...................................................................................................................... 1 Rationale ......................................................................................................................... 5 Creative Contribution...................................................................................................... 5 Section II: Pertinent Literature............................................................................................ 6 Introduction and marketing framework .......................................................................... 6 Selected bibliography.................................................................................................... 11 Section III: Process Plan ................................................................................................... 25 Introduction................................................................................................................... 25 Project Final Timeline................................................................................................... 26 Section Four: Outcomes.................................................................................................... 27 Introduction: The proof and how it may be used.......................................................... 27 Spreadsheet: .............................................................................................................. 27 Catalog of impact and marketing information .............................................................. 37 List of domains/industries in which CPS has been applied ...................................... 37 Potential target markets and areas that require research........................................... 38 The applications of CPS............................................................................................ 41 Cross-references of CPS applications and domain/industry. .................................... 42 Documented impacts from CPS applications and research ...................................... 45 Cross- referenced list of applications and their impacts ........................................... 47 CPS impact information with potential to be effective marketing communications 49 Section Five: Key Learnings............................................................................................. 49 Introduction................................................................................................................... 49 Content.......................................................................................................................... 50 Process .......................................................................................................................... 51 Section Six: Conclusion.................................................................................................... 52 Next steps...................................................................................................................... 53 APPENDIXES .................................................................................................................. 57   List of tables   Table 1: CPS model development (Used by permission (Appendix X. Puccio, Murdock, and Mance 2005)................................................................................................................. 3     1What It Does, Where It Does it, and How To Market It: Creative Problem Solving Impact Catalog for Marketing    Section I: Background Information Purpose      This project sets a foundation for marketing Creative Problem Solving by identifying and listing positive CPS impact information for marketing communications development, and clarifying which domains/industries may be, or may become, good target markets. The reasons for marketing CPS are (1) to provoke a positive evolutionary mechanism in society:(2) to improve the exposure of the CPS community: (3) and to successfully promote businesses and individuals employing CPS. When individuals and businesses are successful with CPS they can help strengthen the CPS community. When the community is strong it can better deliver CPS into mainstream and popular markets, which have extensive influence, thereby exposing a broader swath of society to it and influencing positive change. This project sets a foundation for this development process by identifying markets and information useful for marketing communications.  Description  Human kind has always been creative. Creativity is one of the key characteristics that separate us from other species. This fundamental characteristic has not changed much since the dawning of our kind, but the understanding of creativity as an explicit process has. There are many models in today’s world that explicate the creative process. One of these models is Creative Problem Solving.       2The Creative Problem Solving model shows a process of applied and deliberate creativity with over 50 years of history. It evolved from Graham Wallas’s (1926)1 original model of creative process (Preparation, Incubation, Illumination, Verification), through Alex Osborn’s development of brainstorming and his own creative problem solving model (Osborn, 1953), to the most recent permutation elucidated by Puccio, Murdock, and Mance (2007) in their book Creative leadership: Skills that drive change. In their 2005 article in the Korean Journal of Thinking & Problem Solving Puccio et. al. show the detailed development of Creative Problem Solving models over time and summarize it in table 1. Table 1 shows the seminal, germinal, and contemporary work done in the development of Creative Problem Solving models. Throughout its development CPS2 has focused on the origination of solutions to ambiguous problems. This project discusses CPS solutions to real world problems, CPS education, and CPS training as a means to elucidate its positive impacts and the domains/industries the process has been successfully employed in. This information relates to any of the CPS models and has been gathered from research and other literature. The initial idea for this project was to gather and document case studies of real life CPS applications for promotional purposes. A look at the literature showed a dearth of documented applications and a plethora of information about the impact of CPS from research. Therefore, the project changed direction from a gathering of case studies to a                                                   1 A composite of ideas from Poincare and Helmholtz (Isaksen, 1983, p. 42) 2 For more detail about how CPS works please see Vehar, Firestien, and Miller’s 2001 book Creativity Unbound: An introduction to creative process.  

What It Does, Where It Does It, and How To Market It: Creative Problem Solving Impact Catalog for Marketing.

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What It Does, Where It Does It, and How To Market It: Creative Problem Solving Impact Catalog for Marketing.

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