Miyazaki Municipal University Faculty of Humanities
Abstract
The purpose of this paper is to show some solutions to a waste reduction problem from a social psychological point of view. The waste problem has the structure of social dilemma. For the solution of this problem, it is necessary to control individuals\u27 waste disposal behaviors. There are three social psychological methods to control people\u27s behavior ; 1) changing rewards or environment, 2) giving information or education, and 3) setting social norm. In this paper, I would like to examine these three methods and to discuss the ways of application of these methods to practice
