Horváth, Csilla

Kornelis, Marcel

Leeflang, Peter S.H.

English

In this review, we give a comprehensive summary of time series techniques in marketing, and discuss a variety of time series analysis (TSA) techniques and models. We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple TSA. We provide relevant marketing applications of each set, and provide illustrative examples

ARTS repository - University of Groningen

What marketing scholars should know about time series analysis:time series applications in marketing

https://pure.rug.nl/ws/files/3064664/02F17.pdf

What marketing scholars should know about time series analysis:time series applications in marketing

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ARTS repository - University of Groningen