International Journal of Academic Research in Management and Business
Abstract
Pharmaceutical industry is one of the progressive sectors in Bangladesh economy and medical representatives play important role in achieving the company sales target. There is paucity of literatures in this field. Therefore, it was aimed to describe the daily job life of a medical representative based on close observations. Authors gained insights from unstructured interview of medical representatives, marketing personnel, training department personnel of the representative and top executives of pharmaceutical companies. Medical representatives are working with intense sales pressure, very little holiday, huge job insecurity and very little time to be with family in a biphasic job schedule. This article will provide a glimpse to the job seekers to compare their options and hope to draw attention of the policy makers to make the job more attractive.Keywords:Pharma marketing, Medical Representatives, Reps, Banglades
