The Project for Boosting the Appeal of Awa Navi was commenced as part of an academiagovernment project by Tokushima Prefecture, private enterprises and Shikoku University. This project involved the renewal of Awa Navi, a website managed by the Tourism Planning Division of Tokushima Prefecture and the Tokushima Tourist Association, which provides tourist information. The sole objective was not "industry", but it provided technical support to the academia-led academiagovernment collaboration, which was worked on with students through coursework. It was valuable as the "best practice" on how to proceed with new academiagovernment collaborations. The work-flow used for producing websites was applied to execute the project and it was used by people from the different disciplines of academia and government as the compass to advance the project smoothly towards the single goal of producing a website. The work-flow of website production was also reflected in the coursework and the students got involved in direction and design. In the year leading up to the launch of Awa Navi, they practiced everything from website production to development, including planning and design, much like an OJT(Onthe-Job Training)
