Design's factors influencing social interaction in public squares

Abstract

This study provides a clear picture of effective use of public squares by taking into account the perceptions of users in Sabze Meydan of Qazvin (Iran). The study adopts a quantitative line of inquiry. The specific survey method used is cross-sectional survey design and a questionnaire survey. In the present study, the sampling method is non-probability (convenience) sampling with a sample size of 208 participants. The questionnaire includes a total of three constructs measuring design factors, social activity type and perception of users (about social environment of public square). Items in all scales used 5-point agreed-disagreed statements. In assessing the reliability of the questionnaire, the coefficient of Cronbach alpha was applied. The validity of the questionnaire, was tested using the content and construct validity. The structural equation modeling was used to test the hypothesis and the finding of the research, which has the potential to enrich the body of knowledge among academicians as well as practitioners. In this study, new and un-established relationships have been hypothesized based on theory. The result revealed that the function of the public square has changed and there is a positive relationship between design factors, social activity and users' perception