Articulation(s) of Culture(s): Mobilizing knowledge, ecological justice, and media convergence

Abstract

This paper draws on articulation(s) as a multi-method countermethodology in the design of educational research. We use this form of critical\ud inquiry to examine ecological literacies and digital epistemologies associated with\ud Dow’s 2006 worldwide advertising campaign, “The Human Element”.\ud Articulation(s) draw from research that continues to evolve reflexively and that\ud openly questions deterministic institutional explanations. Our interpretation of\ud articulation(s) include(s) critical processes for gathering, analyzing, and\ud interpreting data. A critique of Dow‘s “The Human Element” ad is provided as an\ud example of how multimodal forms of information have been mobilized,\ud (re)presented, (re)mixed, and (re)mediated using media convergence, how various\ud points of view intersect formations of everyday digital media networks, and how\ud communication practices entail subtle and complex relationships associated with\ud social and political meanings and values. Our focus is on social justice issues of\ud ecology as mobilized through media convergence. We argue that an integrated and\ud negotiated approach to critical inquiry linking ecological justice through education\ud can help researchers, teachers, and students analyze conditions of culture(s) within\ud the contexts of complex political and social conditions that are prevalent in most\ud societies