This document outlines social mobilization strategies at the national and community levels of the Family Advancement for Life and Health (FALAH) project in Pakistan. The project aims to improve the health and well-being of women, men, and their children through tackling the major obstacles in adoption of birth spacing to improve maternal and child health outcomes and family well-being, by increasing knowledge of the benefits of birth spacing as well as knowledge, increased demand for, and effective use of contraceptive methods. The strategy aims to achieve a significant increase in couples’ knowledge and understanding of the need for and benefits of birth spacing and the recommended spacing interval; to sensitize providers to proactively inform clients and their partners on the benefits of birth spacing as well as to advise couples on the different contraceptive methods available for spacing pregnancies; and if needed to refer them to the appropriate facilities in order to meet their unmet demand
