In recent years, growing price volatilities in the milk market have triggered a discussion about fair prices in agricultural supply chains. Given the increasing complaints by German farmers, agricultural organizations and politicians reached the conclusion that farmers felt unfairly treated due to their dissatisfaction with the current prices for agricultural products. In the context of this discussion the question arose of what fair and innovative pricing systems in the German organic milk supply chain might be. Results of scanner data analysis and a survey of 531 farmers lead us to recommend a supplier oriented fair pricing system including fairness communication to consumers (fair distribution of margins)
