The objective of this work is to run the content analysis and assessment of deontological codes of national and international franchising associations. To do this, we compared the content of 46 deontological codes of franchising associations from five continents to the standards established in the so-called C-40 or model of franchising deontological codes. Results show that, in general, ethical content included in deontological codes of franchising associations are not very large, requiring progress in improving its structure and content. In any case, according to the contents of their deontological codes, there are two groups of franchising associations worldwide. On the one hand, those taking the archetype of the European Franchise Federation code (30 associations), which show a greater number of ethical issues and have a better structured code than the other group that do not follow the European Code (16 associations)
