The world is flat: an intercultural experiential exercise in business communication.

Abstract

In 2016, the Fortune 500 earned two-thirds of the US GDP and 37% of the global GDP, with 28 trillion in revenue and 1.5 billion in profits. These companies employ 67 million people in 34 countries. To compete and be successful in these world business, no matter at what level of employment, employees need intercultural communication competency skills. Groups of students in Germany, Scotland, Portugal and the US choose a company, then analyzed its online presence. However, the real leaning outcome of this task was to learn to communicate with people from another culture

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