University of Maribor, Faculty of Organizational Sciences
Abstract
Internal communications is one of the most important activities in organizations. Without internal communications in fact, none of organizations could exist. Despite this, as a research field it is neglected. In the paper authors explore use of instruments of internal communications in entrepreneurships in Slovenia.The research includes a sample of 50 companies with 5 to 50 employees and 50 companies with over 50 employees.The main goal was to analyze twenty instruments of internal communications and fourteen goals of internal communications. The three specific goals were (a) which instruments of internal communications use in analyzed companies, (b) how frequent use particular instrument of internal communications in analyzed companies and (c) how important is particular goal of internal communications in analyzed companies. The differences between two groups of analyzed companies appear in all three fields of research. Key words: internal communications, tools of internal communications, goals of internal communications.Interno komuniciranje sodi med najpomembnejše aktivnosti v organizaciji, saj je tako pomembno, da brez njega ne more obstajati prav nobena organizacija. Kljub temu je kot področje raziskovanja zelo slabo raziskano. V članku prikazujemo uporabo instrumentov internega komuniciranja v podjetjih v Sloveniji. Raziskava je bila izvedena na vzorcu 50 podjetij s 5 do 50 zaposlenimi in 50 podjetji z nad 50 zaposlenimi. Ugotavljali smo pogostost uporabe dvajsetih instrumentov internega komuniciranja in pomembnost štirinajstih ciljev internega komuniciranja. Analizirali smo (a) katere instrumente internega komuniciranja v podjetjih uporabljajo, (b) kako pogosto uporabljajo posamezen instrument internega komuniciranja in (c) kakšno pomembnost pripisujejo posameznim ciljem internega komuniciranja. Razlike med dvema skupinama podjetij, ki smo jih v raziskavi obravnavali, se pojavljajo na vseh treh področjih. Ključne besede: interno komuniciranje, instrumenti internega komuniciranja, cilji internega komuniciranja
