Ad-me: Intelligent Context-Sensitive Advertising within a Mobile Tourist Guide.

Abstract

12th Irish Conference on Artificial Intelligence & Cognitive Science 5 September - 7 September, 2001, National University of Ireland (NUI), Maynooth, Co. Kildare, IrelandThe mobile commerce sector is set to witness phenomenal growth. In particular context sensitive advertising will represent a high yield revenue stream. This paper introduces the Ad-me (Advertising for the mobile e-commerce user) system which proactively delivers advertisements to users. Within the context of a mobile tourist guide advertisements are presented relative to user location and perceived needs. It uses Global Positioning System (GPS) and embraces agent-oriented design principles.090713 - R