Povezanost med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa

Abstract

We explore the relationship between the company’s size and measurable attributes of an employment ad. We were inter­ested in which attributes were most affected by the size of a company and what the relationship between these attributes is. Company size was measured by the number of employees of a company. Attributes, which we used in our study, are: size, color, and price of an employment ad, the number of repetitions and number of applications per job ad. Through our research we also determined the medium which most companies used to publish job advertisements. In the paper, we present the theoretical framework, research results and proposals for further development.Raziskujemo povezavo med velikostjo podjetja in merljivimi atributi zaposlitvenega oglasa. Zanima nas na katere atribute velikost podjetja najbolj vpliva in kakšna je povezanost med samimi atributi. Velikost podjetja smo merili glede na število zaposlenih v podjetju. Atributi, katere smo uporabili v raziskavi so: površina, barva, cena zaposlitvenega oglasa, število pono­vitev in število prijav na zaposlitveni oglas. S pomočjo raziskave smo ugotavljali tudi medij, katerega podjetja največ upora­bljajo pri objavi zaposlitvenih oglasov. Na podlagi rezultatov v članku predstavljamo, teoretična izhodišča, rezultate raziskave in predloge za nadaljnji razvoj