In this paper we are trying to explore possibilities of using online environment,multiplayer gaming culture and social media networks to engage people in the DanubeRegion around social, multi-cultural and environment initiatives. The Danube Region onlinecommunity could become a new cultural phenomena, technology mediated, built on humaninteractions, common interests and cultural heritage which open space for future humancenteredsocial and infrastructural design initiatives. We believe that such social mediaenvironment could also be a research playground where people form Danube Region mayexpress their needs and desires as well as to leave the trace of their behavior, significant forfurther Danube Region development
