Tourism is an international activity which includes a combination of economic, political, environmental and social factors whose consequences are becoming more and more complex, controversial and which emerge in delicate and unexpected ways. Today tourism is characterized by a development which is not only continuous but also sensitive to rapidly-changing attitudes. The effects of tourism are multifaceted: economic, social, natural or environmental, political, and cultural. In this article we will talk about the effects of the development of tourism on the international and total tourism consumption regarding Albania accompanied with empirical data and a comparison of their respective statistics. We will also try to study the effect of financial crisis on the international tourism consumption in Albania. All the data have been collected from INSTAT and Travel & Tourism Economic Impact 2012, for the time period 2006-2012. The number of visitors to Albania after 2000 has been increasing and consequently the positive impact of tourism on total consumption has become stronger. Nevertheless, after 2006, Albania shows strong fluctuations in tourism consumption compared to other countries in the region. This is due to the fact that Albania is a relatively new destination in the development of tourism market
