1) Economic context: New economy opportunities for talent, creativity, and information.
2) Competition keys: Excellence, competitivity, flexibility, innovation
3) While the University produces graduated students, the library may contribute to create new entrepreneurs who can create strat-ups like Cuentametoledo.com, a knowledge + technology mix (3D, audio, video, AR augmented reality, etc.)
4) If the students do not create start-ups, the library will supply them with specific resources to improve their CV like Red TYBA, a student-business matching network, Job & Talent, The Student Ranking, etc.
5) If they do decide to be entrepreneurs, the library will supply them with strategic resources for start-ups: viability study, target segmentation with social media, online shopping, MKT errors, finance, tech, etc.
6) Proposal: Creation of a social network for students with start-up and CV resources
