Personality profiling is importantespecially in education and human resourcemanagement. Inability to identify individuals’personality may cause misunderstanding ofones potential; and further more, he/she mightfail to recognize his/her own career or academicdirection. This study aimed to develop anintegrated personality framework; using Traitand Factor Theory of Occupational Choice. Thecompleted framework was used as the coreconcept of integrated profiling instrument, namedas Integrated Personality Profiling (i-PRO).The main beneficiary of the completed (i-PRO)will be students, academics and non-academicpersonnel. The sample for this initial study was380 students from one Higher Learning Institution(HLI) in Malaysia. The sampling method usedwas random sampling. The study was done toexplore the Holland’s 3-code interest traits amongengineering students of the said HLI. One of thedeveloped domain used in this initial study wascareer interest domain. The Holland’s 3-codetypologies for Higher Learning Institution (HLI)respondents are Investigative, Social and Realistic(I, S, R)
