Time poverty methodologies are a response to the failure of income-based measures of poverty to reflect gendered aspects of well-being. However, national time use surveys normally fail to examine issues around women and men's qualitative evaluation of their time uses, or the extent of their control over their own time. The result could be distorted policy responses which lose sight of the original intentions of time poverty as a tool to reveal gendered elements of well-being. This paper draws on the findings of a qualitative survey to asses a rural health promotion programme in Kyrgyzstan to demonstrate this point
