The Department of Sport Intelligence & Mass Media (hereinafter referred to as "the Dept of SIM") was established at Sendai University in this academic year. This report is an attitude survey of its new students, which was done in May. The research showed as followed; 1 . Most students had higher interest in the activity of the Dept of SIM\u27s educational program. 2 . Most students had interest in the extracurricular activities of the Dept of SIM\u27s educational program. 3 . Most students had clear career plans of their own
