This panel presentation will address Juul\u27s e-cigarette marketing campaign and the Truth Initiative\u27s counter campaign. In addition, our Communication 346 Capstone class will discuss overall e-cigarette usage on campus, known predictors of usage, general attitudes toward e-cigarettes, and potential health related outcomes. We will conclude with suggestions for an upcoming health promotion campaign addressing the information needs of students regarding the effects of e-cigarette usage
