The research agenda starts from informal innovators themselves and moves outwards, through organizations they interact with, the patterns they create, and the way they contribute to larger society. Innovation studies articulate new research questions, while developing new research attitudes. Research around innovation in informal settings is a way to inform public policies on the knowledge, understanding and wisdom people already have there, in this way helping to design more efficient instruments while remembering that “…people in the margin do not have minds in the margin.” (Gupta