The role of the customer contact center in relationship marketing. Empirical studies on the added value of the quality of the customer contact center in relationship marketing, from a customer and employee perspective

Abstract

Contains fulltext : 93574.pdf (publisher's version ) (Open Access)Radboud Universiteit Nijmegen, 08 februari 2012Promotor : Bloemer, J.M.M. Co-promotor : Henseler, J.XII, 188 p