Elliott, Mark

Maller, Alex

Towzey, Megan

Ziegler, Taylor

English

University of Washington: UW Tacoma Digital Commons

University of Washington TacomaUW Tacoma Digital CommonsMICCSR Presentations Milgard Invitational Case Competition on SocialResponsibility2-26-2016PEMCO Insurance: Corporate SocialResponsibility PlanMark ElliottUniversity of FloridaAlex MallerUniversity of FloridaMegan TowzeyUniversity of FloridaTaylor ZieglerUniversity of FloridaFollow this and additional works at: https://digitalcommons.tacoma.uw.edu/miccsr_presentationsPart of the Business Administration, Management, and Operations Commons, Business andCorporate Communications Commons, Business Law, Public Responsibility, and Ethics Commons,and the Insurance CommonsThis Presentation is brought to you for free and open access by the Milgard Invitational Case Competition on Social Responsibility at UW TacomaDigital Commons. It has been accepted for inclusion in MICCSR Presentations by an authorized administrator of UW Tacoma Digital Commons.Recommended CitationElliott, Mark; Maller, Alex; Towzey, Megan; and Ziegler, Taylor, "PEMCO Insurance: Corporate Social Responsibility Plan" (2016).MICCSR Presentations. 12.https://digitalcommons.tacoma.uw.edu/miccsr_presentations/12Megan Towzey | Alex Maller| Taylor Ziegler | Mark ElliottCorporate Social Responsibility PlanWALLY ConsultingOUR WALLYCorporate Conference Rooms,Dance Floor.None. Limiting our carbon food print.Anything if you’re buying.“I’ll Be There For You” by The Rembrandts.Corporate social responsibility and good looks run in their blood.People do not want companies thatDO goodPeople want companies thatARE goodOverview Analysis Strategy Evaluation ConclusionCorporate Social ResponsibilityDo GoodImproving the quality of life in the communities we servePromote and develop the local communityImprove sustainability measuresFoster an innovative internal environmentGoal PlanOverview Analysis Strategy Evaluation ConclusionCorporate Social ResponsibilityDo GoodImproving the quality of life in the communities we servePromote and develop the local communityImprove sustainability measuresFoster an innovative internal environment$250,000generatedfor local businesses annually 50% increase in internal sustainability efficiency10% more employee engagement 270 local students educated on safe driving annually ImpactOverview Analysis Strategy Evaluation ConclusionCorporate Social ResponsibilityImproved quality of policyholders’ community and insurance servicesAnalysisOverview Analysis Strategy Evaluation ConclusionThe Industry Overview Analysis Strategy Evaluation ConclusionYour Industry fiercely INDEPENDENTPROUD of the regionincredibly GREENsupportive of LOCAL businessesOverview Analysis Strategy Evaluation ConclusionInternal EvaluationPaid time for employees to volunteer Monthly charitable donationsNonprofit board serviceCorporate giving of 5%Wellness programEducation assistanceRoof solar energy panelsCurrent CSROverview Analysis Strategy Evaluation ConclusionFocus AlternativesBenefitting External StakeholdersBenefitting Internal StakeholdersScholarship ProgramImprove Driving SafetyReduce Poverty in our Community (14%)Invest in Local StartupsSupport Local BusinessesUnited Annual Company Volunteer DayDevelop Environmental TeamRemodel Wellness PlanCreate Idea CompetitionProvide Mentorship ProgramFitbit Wellness ProgramIncrease Job FlexibilityEvaluate Maternity and Paternity LeaveDevelop App to Connect EmployeesOverview Analysis Strategy Evaluation ConclusionFocus AlternativesBenefitting External StakeholdersBenefitting Internal StakeholdersScholarship ProgramImprove Driving SafetyReduce Poverty in our Community (14%)Invest in Local StartupsSupport Local BusinessesUnited Annual Company Volunteer DayDevelop Environmental TeamRemodel Wellness PlanCreate Idea CompetitionProvide Mentorship ProgramFitbit Wellness ProgramIncrease Job FlexibilityEvaluate Maternity and Paternity LeaveDevelop App to Connect EmployeesOverview Analysis Strategy Evaluation ConclusionInternal ValuesIntegrityResponsibilityCourageSTRATEGYStrategyOverview Analysis Strategy Evaluation ConclusionStrategic RecommendationEvery dollar spent with local independent businesses generates over 3x the local impact compared to spending with national chainsSource: America Independent Business AllianceA festival to support local independent business owners and unite the communityOverview Analysis Strategy Evaluation ConclusionLocal Economic Support10,000 people125 local vendors5 local performersA festival to support local independent business owners and bring together the communityOverview Analysis Strategy Evaluation ConclusionLocal Economic Support10,000 people125 local vendors5 local performers1 Seattle parkImpactgenerated for businessesin our communityOverview Analysis Strategy Evaluation ConclusionStrategic RecommendationSix teenagers ages 16-19 die every day due to car accidentsSource: CDCOverview Analysis Strategy Evaluation ConclusionSafe Driving InitiativeFree program teaching real-life emergency avoidance and overall driver safety to local youthCommunity Center10 days in Washington5% Certification Discount“unique and innovative behind the wheel experience”Overview Analysis Strategy Evaluation ConclusionSafe Driving InitiativeFree program teaching real life emergency avoidance and overall driver safety to local youthCommunity Center9 days in SeattleCertification Discount“unique and innovative behind the wheel experience”ImpactOverview Analysis Strategy Evaluation ConclusionStrategic RecommendationWhen employees get involved in a cause at work, their work becomes their cause-Tim MohenOverview Analysis Strategy Evaluation ConclusionSustainability Initiatives  Employee engagement team focused on creating a more sustainable workplace and communityPotential Green Team InitiativesOverview Analysis Strategy Evaluation ConclusionSustainability Initiatives  Yearly Sustainability AuditSelected board manages the Green Team2Teams meets once a month with all employees welcome 3Board sends proposals to management4Cleaner, healthier, and more efficient workplace and community1Overview Analysis Strategy Evaluation ConclusionSustainability Initiatives  Yearly Sustainability AuditSelected board manages the Green Team2Teams meets once a month with all employees welcome 3Board sends proposals to management41Cleaner, healthier, and more efficient workplace and communityFeedback LoopOverview Analysis Strategy Evaluation ConclusionStrategic RecommendationWhen companies cultivate an environment of employee engagement, workers are more productive, customers are happier, and the business is more profitableIdea Contest ImplementationOverview Analysis Strategy Evaluation ConclusionEmployee EngagementSemi-annual competition between all employees to generate quality business ideas within the companyConcept StrengthNecessity FeasibilityInnovativenessImplementation Plan1 2 3 4Idea Contest ImplementationOverview Analysis Strategy Evaluation ConclusionEmployee EngagementSemi-annual competition between all employees to generate quality business ideas within the companyConcept StrengthNecessity FeasibilityInnovativenessImplementation Plan1 2 3 4Idea Contest ImplementationOverview Analysis Strategy Evaluation ConclusionEmployee EngagementSemi-annual competition between all employees to generate quality business ideas within the companyConcept StrengthNecessity FeasibilityInnovativenessImplementation plan1 2 3 4ImpactEVALUATIONEvaluation0 1 year 2 years 3 years 4 years 5 yearsCommunity ShowcaseDriver’s EdgeGreen TeamIdea CompetitionAssessImplementation TimelineSuccess MetricsAmount raised for local communityDriver’s Edge attendanceSustainability AuditQuantity of implementable ideasOverview Analysis Strategy Evaluation ConclusionMonday MorningSchedule Green Team meetingsBegin Community Showcase planningContact Driver’s EdgeCreate online idea submission processDistribute employee handoutOverview Analysis Strategy Evaluation ConclusionOverview Analysis Strategy Evaluation ConclusionSensitivity AnalysisWorst Expected Best$0 $909,000 $1.5MOverview Analysis Strategy Evaluation ConclusionReturn on InvestmentROI39% Community Showcase -41% Driver’s Edge59% Green TeamProfits - CostsInvestment CostsROI304% Idea CompetitionROIOverview Analysis Strategy Evaluation ConclusionCost-Benefit AnalysisCommunity ShowcaseDriver’s EdgeGreen TeamIdea CompetitionCosts$217,000$33,500$263,000$41,500$555,000Returns$303,000$19,500$419,000$167,500$909,000OverallOverview Analysis Strategy Evaluation ConclusionCost-Benefit AnalysisCommunity ShowcaseDriver’s EdgeGreen TeamIdea CompetitionOverallCosts$217,000$33,500$263,000$41,500$555,000ReturnsLocal economic benefitsSafer driversSustainable developmentEmployee engagementImproved qualityof lifeOverview Analysis Strategy Evaluation ConclusionCost-Benefit AnalysisCommunity ShowcaseDriver’s EdgeGreen TeamIdea CompetitionOverallCosts$217,000$33,500$263,000$41,500$550,000ReturnsLocal economic benefitsSafer driversSustainable developmentEmployee engagementImproved qualityof lifefor the local economyOverview Analysis Strategy Evaluation ConclusionCost-Benefit AnalysisOverallsafer teens on the roadOverview Analysis Strategy Evaluation ConclusionCost-Benefit AnalysisOverallmore sustainable officesOverview Analysis Strategy Evaluation ConclusionCost-Benefit AnalysisOverallmore employee engagementOverview Analysis Strategy Evaluation ConclusionRISK MITIGATIONRisk and MitigationCommunity Showcase small turnoutDriver’s Edge rejects proposalLow interest in Green TeamLack of implementable ideas from Idea CompetitionMarketing and knowledge of local communityContact other similar nonprofitsReassessment of marketing within programReevaluate internal incentivesCONCLUSIONConclusionOur Policyholder: DrewEconomically benefits and connectsto communityDaughter is safer on the roadHappier supporting a Greencompany that recognizes what is important to himExperiences improved customer relations with his insurance agentOverview Analysis Strategy Evaluation ConclusionOverview Analysis Strategy Evaluation ConclusionLet’s RecapImproving the quality of life in the communities PEMCO servesQ&AIndexOverviewAnalysisThe IndustryYour IndustryInternal EvaluationFocus AlternativesInternal ValuesStrategyCommunity ShowcaseDriver’s EdgeGreen TeamIdea CompetitionEvaluationTimelineMonday MorningSensitivity AnalysisReturn on InvestmentCost-Benefit AnalysisRisk and MitigationConclusionOur Policy HolderRecapHandoutStakeholdersEthicsCSRExternal Focus AlternativesInternal Focus AlternativesAdditional Risks and MitigationCommunity ShowcaseCommunity Showcase LogisticsCommunity Showcase Logistics: HowCommunity Showcase Logistics: WhereCommunity Showcase MarketingCommunity Showcase TimelineDriver’s EdgeDriver’s Edge LogisticsDriver’s Edge Logistics: HowDriver’s Edge Logistics: TimelineDriver’s Edge Logistics: Availability Driver’s Edge Logistics: AlternativesRising Driver’s Ed CostsTeen Driving Statistics Driver’s Ed Statistics Insurance Claims Losses Green TeamGreen Team LogisticsGreen Team Logistics: HowGreen Team TimelineSustainability Audit Company Purchase Sustainability Audit StepsSelf-Sustainability Audit StepsGreen Team Impact Evaluation MetricsIdea CompetitionIdea Competition LogisticsIdea Competition Timeline Employee Engagement PEMCO Office Locations Financial Cost Revenue BreakdownPricing BreakdownAppendixHandoutStakeholdersCustomers & PolicyholdersFunders EmployeesCommunity Environment GovernmentEthicsAccepted principals of right or wrong that govern the conduct of a person, the members of a profession, and the actions of an organizationCSREnvironmental, social, and governance policies, actions, and behaviors of an organization relative to their stakeholdersCost Feasibility Alignmentwith ValuesAlignment with ImageScholarship ProgramReduce Community PovertyInvest in Local StartupsCompanyVolunteer DayOur CSR PlanFocus AlternativesCriteriaStrongModerateWeakExternal Focus AlternativesCost Feasibility Alignmentwith ValuesAlignment with ImageFitbit Wellness ProgramMentorship ProgramDevelop AppJob FlexibilityOur CSR PlanFocus AlternativesCriteriaStrongModerateWeakInternal Focus AlternativesAdditional Risks and MitigationEthical RISK Regarding Fairness MITIGATIONLocal franchises pressured out of communityOlder drivers (especially elderly) not addressedEmployees discouraged when ideas not chosenPermit issuesRegulatory issuesCopyright issuesFranchises have corporate support from headquartersTeenage drivers have highest accident rateOpportunity for middle management meetingSeek legal counsel as necessary Potential Legal RISKCommunity Showcase LogisticsVendorsLocal businesses: “A Priceless Way”“Carvey’sMarketplace”“1st Impressions Embroidery”AttendantsOpen to publicWho WhatStart next yearSummerWhenEvent to promote local businessesUnite the communityFun festival with local entertainmentCommunity Showcase Logistics: HowLocal economic supportMarket eventReach out to event plannerRecruit local businesses& entertainmentEvent once a year starting in 2017Feedback LoopCommunity Showcase Logistics: WhereMaple Leaf Reservoir Park16 acresOpen FieldSeattleCommunity Showcase Marketing BannersWord of MouthRadio StationsCommunity Showcase TimelineHire Event Planner6 Months0 Months 12 MonthsChoose LocationSecure LocationMarketingBands and Entertainment RecruitmentLocal Business Recruitment Community Showcase TimelineLogistic Finalization18 Months12 MonthsLocal Business Recruitment MarketingAssessAdjustmentsfor next yearDriver’s Edge LogisticsTeenagersWith permit or licenseWhoWhatLocal Seattle community centerWhere10 times per yearWhenInstructorsSupplied through partnershipProfessional drivers teaching safe tacticsLower insurance premiumsSave lives and create safer roadsDriver’s Edge Logistics: HowSafer roads and communityMarket eventContact partnershipsDonate money to causeHold event 10 times per yearFeedback LoopDriver’s Edge TimelineSecure Program6 Months0 Months 12 MonthsChoose LocationAssessAdjustmentsfor next yearSecure LocationProcess Payments Event PromotionLogisticFinalizationDriver’s Edge Availability Driver’s Edge AlternativesSource: SeattlePIRising Drivers Ed CostsStudents can expect to pay $500 or more for a driver's education courseState Funding for Driver’s Ed was defunded in 2002Teen Driving StatisticsSource: CDCteens in the United States ages16–19 were killed teens were treated in emergency departments for injuries suffered in motor vehicle crasheshttp://newsroom.unl.edu/releases/2015/08/13/Study:+Driver's+ed+significantly+reduces+teen+crashes,+ticketsDriver’s Ed StatisticsYoung drivers who have driver's education:more likely to get a traffic ticketmore likely to be involved in a fatal or injury accidentmore likely to have an accidentResearchers Duane Shell and Ian Newman of the Nebraska Prevention Center for Alcohol and Drug Abuse at the University of Nebraska-Lincoln compiled the driving records of 151,800 Nebraska youthInsurance Claims Losses$234,959,968 lost from insurance claimsGreen Team LogisticsEmployeesEngaged in a better workplaceCommunityExternal cleanups and projectsWhoGo GreenEnergy AlternativesCarbon FootprintWasteWater UsageWhatMeets twice a monthWhenA team at every officeWhereBoardEmployees willing to invest extra time and passion to organize teamLynnwoodSeattle SpokaneMore efficient workplaceGreen Team Logistics: HowBring quality ideas to managementGet word out through emailMeet and record brainstorm sessionManagement decides on proposalsFeedback LoopGreen Team TimelineBoardSelection6 Months0 Months 12 MonthsSustainability AuditFirst Implemented InitiativeIdea CreationMeets every 2 weeksAnnual SustainabilityAuditFirst MeetingSustainability Audit CompanyConsulting service conducting a comprehensive sustainability audit comparing the organization’s practices to 1200 Best Sustainability PracticesFindings ReportPurchase Sustainability Audit Steps1. Purchase Sustainability Audit2. Immediate access to download Sustainability Survey3. Assigned a Sustainability Consultant4. Findings report prepared by audit company5. Findings report within 4 business days6. Findings meeting to discuss and plan from       results with Sustainability ConsultantSelf-Sustainability Audit Steps1. Employee email survey2. Office/Building survey: Space, IT, employees3. Analyze Carbon Footprint: Utilities, travel, commuting, footprint4. Onsite Visits: Employee workshops, facility walk through, recommendation session with executives5. Final Green Audit Report: Benchmark and evaluate6. Repeat after 1 yearGreen Team Impact Evaluation MetricsCO2 reducedDollars savedTons recycledWater conservedKilowatts savedCars removed from the roadIdea Competition LogisticsTarget AudienceEmployees in 3 officesPreliminary ReviewManagerial staff based on criteriaFinal ReviewUpper-level managementWhoInitial SubmissionWord documentFinal FormatPowerPointWhatContinuous submissions with final due dates twice a yearWhenPresentations in corporate conference roomWhereIdea Competition TimelineEmployees Submit Ideas6 Months0 Months 12 MonthsManagerial Staff ReviewPresentationsEvent PromotionWinner ChosenEmployees Submit IdeasEvent PromotionManagerial Staff ReviewPresentationsWinner ChosenEmployee EngagementResults of Employee Engagement• Productivity• Profitability• Customer Engagement• Innovation• GrowthSource: GALLUPEmployee engagement stagnant at 32% in Americax2PEMCO Office LocationsLynnwoodSeattle SpokaneFinancial Cost Revenue BreakdownPricing Breakdown

PEMCO Insurance: Corporate Social Responsibility Plan

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PEMCO Insurance: Corporate Social Responsibility Plan

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