2012年春夏の女子学生ファッション

Abstract

This study discusses the fashion trends of female college students who represent the young women population in our society. Their fashion preferences in the 2012 spring and summer seasons were examined to obtain information on the most preferred items through a questionnaire of 268 students aged between 18 and 22 years old. Cluster analysis was applied to seven questions with respect to fashion behaviors. As a result. two clusters-fashion trend following and personal fashion consciousness-were computed as influential factors. The fashion trend of over 11 items with respect to tops was further investigated. Peplum dress and hi-color shirt were found to be the most leading as the spring-summer fashion items of choice. That is. those items were more intensively supported by more fashionable students

    Similar works