ABSTRACT The objective of this article is to propose life cycle of productivity improvement activity. In each phase of the cycle, major characteristics and suggestions are discussed to attain efficient and sustainable application. Productivity improvement activities has life cycle and unique characteristics in each phase. The paper is one of the first to link life cycle concept to improvement activity. It can be used as a fundamental study for academia to further research in this integrated area and for practitioners to efficiently and sustainably implement such activity. Keyword: Productivity Improvement Activity, Life Cycle, Sustainable Development, Characteristi