The emergence of technology and IoT, has resulted in the creation of a complex and multipurpose usage of consumers engagement behavior data. Nowadays, sports consumers function in complex ecosystems that comprise by many different stakeholders who must work together to provide the best services and unlock the commercial potential of the so-called IoT potential. By connecting devices, vehicles, infrastructures and cities with people, businesses can generate new revenue streams and other economic and financial aspects. This fact leads to a twofold contribution of this paper: (i) identify and quantify the sports consumer behavior (ii) propose a monetization model in that will evolve sports consumers data experience within IoT ecosystem. Within this context, the practicability of this relationship between the sports consumer behavior and IoT applications, along with a sports consumer evolution analysis within this context are analyzed considering a proof-of-concept for helping businesses and organizations that offer IoT-enabled products or services, to most value from their content
