Context: The processes of estimating, planning and managing are crucial for software development projects,
since the results must be related to several business strategies. The broad expansion of the Internet
and the global and interconnected economy make Web development projects be often characterized by
expressions like delivering as soon as possible, reducing time to market and adapting to undefined
requirements. In this kind of environment, traditional methodologies based on predictive techniques
sometimes do not offer very satisfactory results. The rise of Agile methodologies and practices has
provided some useful tools that, combined with Web Engineering techniques, can help to establish a
framework to estimate, manage and plan Web development projects.
Objective: This paper presents a proposal for estimating, planning and managing Web projects, by
combining some existing Agile techniques with Web Engineering principles, presenting them as an
unified framework which uses the business value to guide the delivery of features.
Method: The proposal is analyzed by means of a case study, including a real-life project, in order to obtain
relevant conclusions.
Results: The results achieved after using the framework in a development project are presented, including
interesting results on project planning and estimation, as well as on team productivity throughout the
project.
Conclusion: It is concluded that the framework can be useful in order to better manage Web-based
projects, through a continuous value-based estimation and management process.Ministerio de Economía y Competitividad TIN2013-46928-C3-3-
