The vision of the e-Trust project is to provide consumers with high quality food they do trust and can afford. The combination of
trust and affordability can be reached through improvements in trade processes and in the communication of trustworthiness
between trading partners along the chain. The project delivers concepts for trade relationships that combine actual e-commerce
developments with trust mediating functionalities. It will support both, improvements in consumers\u2019 food supply situation and the
competitiveness of the European food sector.
This project is highly relevant to the Food Quality and Safety Priority as it contributes to the well-being of European citizens
through high quality, safe to eat, affordable food. The project creates consumer confidence through transparent, trustworthy
food chains able to deliver guarantees to consumers and ensures the affordability of high quality food by exploiting the
efficiency power of e-commerce for food chains. The project bridges the gap between the innovative ICT potentials for costefficient
processes in the European food chain and the trust between companies in the food chain.
The project will setup a network of European experts in the fields of food chain management, food quality and trust in food
chains from different European countries, Turkey, Brazil, and the US to cover food import to the EU. Business representatives
from the European food sector will act as intermediaries and multipliers to SMEs in the European food sector and will organize
the participation of SMEs in the project in order to reach the largest possible number of SMEs in the European food sector and
the dissemination of the project\u2019s results to SMEs in different European countries by organizing workshops, conferences and
brochures to SMEs