Information processing approaches to persuasion: Integrating assumptions from the dual- and single-processing perspectives

Abstract

Bohner G, Erb H-P, Siebler F. Information processing approaches to persuasion: Integrating assumptions from the dual- and single-processing perspectives. In: Crano WD, Prislin R, eds. Attitudes and attitude change. New York: Psychology Press; 2008: 161-188

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