Social representations of semirural computer users of Mexico [Representaciones sociales de la computadora en usuarios semirrurales de M�xico]

Abstract

This research article is derived from a field study conducted to identify social representations (SR) of the computer users of Community Learning Centers at ITESM. The instruments used were: free association test and interview script to samples of 217 subjects in the first condition and 31 in the second one. The study was conducted in Chapa de Mota and Villas del Carb�n, Estado de M�xico. SR were changing between users based on age and length of use and showed how community members used the computer in their daily activities

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