Low German is widely associated with such terms as humour, congeniality, and honesty. They are a result of the tension in the national language’s variational spectrum. This is reflected in the choice of names für North German clubs and associations, clubs devoted to the maintenance of local and regional traditions in the broadest sense: a history club is called Tru un fast, a theater club Snackfatt, and a choir Plattdeutsche Schreihälse, for example. Such names are gaining momentary importance in the description of linguistic landscapes attesting to the multilingualism and charm of a region. In tourism and its search for authenticity, this is in fact economic capital. The science of onomastics should pay more attention to the names and naming of clubs
