Building Competitive Advantage in District Firms: The Role of the Network and the Company

Abstract

This paper analyses how a firm which operates in a local tourism destination, or tourism district (Dredge, 1999; Sainaghi, 2004), can achieve a sustainable competitive advantage. In this case it becomes important to look at the relationships between the firm and the metamanager, which can be described as the district director who defines the destination’s strategic and managerial model