Masteroppgave i bedriftsøkonomi - Universitetet i Nordland, 2012This research discusses the competitive advantages that commercial banks get from the usage
of innovative technologies. The technological change and financial innovation that banking
sphere has experienced during the past years is discussed in the first place. This thesis gives
the understanding of such innovations as an online banking in the modern foreign banks and
their possible application in Russia and influence on the competitive positions of banks on the
Russian banking market. The CUffent state and prospects in development of Internet
technology in Russia, the obstacles and problems of its development are discussed on the base
of broad literature and statistical review.
Furthermo re , the study seeks to get a deeper understanding of the ways the banks improve
their competitive positions with the development of innovative internet banking services and
the use of new technology strategy in the banking sector. In order to answer the research
question case studies are conducted using several interviews with managers of the three
largest Russian banks, directly participating in the choose of the strategy of internet usage these
banks are: VTB Group, Alfa-Bank and Citibank. During the analysis the propositions are
proven that the widespread introduction of new technologies provides credit institutions with
significant increase of their efficiency, expand the range of its services, improvement of their
quality and helps to inform the widest possible range of consumers
