In analogy with an experimental setup used in liquid helium, we use a
pointlike probe to study superfluids which have a gravity dual. In the gravity
description, the probe is represented by a hanging string. We demonstrate that
there is a critical velocity below which the probe particle feels neither drag
nor stochastic forces. Above this critical velocity, there is power-law scaling
for the drag force, and the stochastic forces are characterized by a finite,
velocity-dependent temperature. This temperature participates in two simple and
general relations between the drag force and stochastic forces. The formula we
derive for the critical velocity indicates that the low-energy excitations are
massless, and they demonstrate the power of stringy methods in describing
strongly coupled superfluids.Comment: 17 pages, 2 figures, added a figure, a reference, and moved material
to an appendi