A formation of a model of culture based on domination of medial vlsuallty slowly
changes the way of experiencing the world, widens cognitive horizons, creates new
knowledge bases, but also forces to asking questions about the meaning of humanistic
values within the area of ordinary and esthetic experiences. The movie culture includes
both the phenomena related to commercial and independent artistic offers. The movies
are a mirror of anxieties, fears, longings, hopes and joys of a contemporary man: an image
of universal humanistic values can be found in many movie works. A blending of
the movie culture into the area of pedagogical activities within the cultural education
area is a form of activity directed at a wide-ranging, humanistic development of man.
A need of creating a humanistic dimension In the new reality and understanding of culture
(and the movie culture) as a way and shape of an existence of man is clear in the
face of the common fascination with audiovisual culture
