The ATLAS detector at the LHC is capable of efficiently separating photons
and neutral hadrons based on their shower shapes over a wide range in eta, phi,
ET, either in addition to or instead of isolation cuts. This provides ATLAS
with a unique strength for direct photon and gamma-jet physics as well as
access to the unique capability to measure non-isolated photons from
fragmentation or from the medium. We present a first look at the ATLAS direct
photon measurement capabilities in Pb+Pb and, for reference, p+p collisions at
sqrt(sNN)=5.5 TeV over the region |eta|<2.4.Comment: 4 pages, 4 figures - To appear in the conference proceedings for
Quark Matter 2009, March 30 - April 4, 2009, updated to remove draft
linenumbering. No other change