This paper broadens the discussion on the inclusiveness of design process. It discusses the inclusive approach to communication design projects that values the agencies of various stakeholders involved. In particular, this paper explores the importance of the designers' human agency to enable a human-centred approach in the practice of communication design. The paper draws on design-led investigations and interviews with practitioners undertaken in the author's practice-led doctorate research situated in communication design. What roles do people play during the design process? How does that affect the design outcome? Prompted by such questionings, this paper illuminates the main roles people play within a design process; the audience, clients and designers. It explores how and why these roles are central to designing. The paper argues that the dialogic interaction that occurs between these various roles drives the design process in creating engaging and meaningful outcomes for all concerned. The paper concludes with a proposition for the discourse within communication design that embraces designing as an interpersonal, complex and layered relationship that includes the multiple roles that people have
