The at risk program for marketing students: How effective is intervention?

Abstract

Case study analysis investigates the total population of marketing at-risk students from 2006 to 2010 and considers the effectiveness of the at-risk program implemented at one Australian based University. The at-risk program identifies poorly performing students studying the Bachelor of Business (Marketing) program and is an intervention strategy attempting to aid student learning and identify problems prior to attrition. Students have a choice of engaging or not engaging in the process and are deemed at-risk again or not in subsequent semesters. The program is shown to have some success with students who engage. Further research and managerial implications are identified