The research aims to understand the nature of ICT diffusion at the intra-organisational level. It uses both quantitative and qualitative research approaches to identify factors and processes influencing ICT diffusion at the actual implementation phase. The result indicates that management, individual and technology group factors are essential to ICT diffusion at the initial adoption stage. In addition, the integration of change management and knowledge sharing and learning theory to diffusion of innovation theory can help to better explain ICT diffusion at the actual implementation stage
