Humanitarian Health Education Programming: Diffusion of Health Messages through Folk Media

Abstract

For several decades, numerous health programs for the underserved have been launched in rural areas of developing countries. World organization, NGO\u27s and government agencies have been allocating a significant portion of their budgets for developing health education programs for underserved population in different parts of the world. The success rate of reaching the goals of these programs has been very slow. For example, in India experience in rural health development has clearly indicated that isolated urban health programs do not provide appropriate assistance to the underserved sections of society (Hedge, 1997)

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