Following the Homeland War and fall of the communist regime new private higher education
institutions sprouted along Croatia and Eastern Europe. While accepted by governments in their
inception and often incentivized in their establishment they are yet to be completely accepted by the
public. In order to better understand their struggle for legitimacy a survey was issued to the Croatian
public to learn what does it seek in a 'good university'. The Kano model was used to survey 67
participants using convenience sampling in various locations of the countries capital. Results show a
consensus on what are the fundamental requirements for the institution but differ on what will enhance
their performance and make them attractive. A clear path can be structured to appease the diverse
groups that arose
