Austrian Cultural and Public Diplomacy After the End of the Cold War

Abstract

Since the beginning of the Second Austrian Republic, cultural and public diplomacy played a central part in positioning Austria in an international context and in rebuilding reputation after the Second World War. The conscious decision to communicate internationally Austrian culture and heritage (including natural landscape) became a part of national identity building and complemented Austria’s status of neutrality after 1955. This priority agenda was upheld throughout the time of the Cold Wa..