Introduction : over the past decade knowledge bas become a central concept in the field of organization studies. Knowledge helps companies to outperform competitors (Winter 1987). Knowledge can be compared with an accurate map. Having a map of the territory in which we want to travel gives us the coordinates of the places we want to go to and routes to get there. The map enables efficient travelling and avoid moving around by trial and error. Thus knowledge about technology, customers competitors and ways of organizing helps organizations to act efficiently and effectively
