Kleinnijenhuis, J. [Promotor]Kerkhof, P. [Copromotor]Fennis, B.M. [Copromotor

Noort, G. van

van Noort, G.

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VU Research PortalBricks versus Clicksvan Noort, G.2008document versionPublisher's PDF, also known as Version of recordLink to publication in VU Research Portalcitation for published version (APA)van Noort, G. (2008). Bricks versus Clicks: A self-regulation perspective on consumer responses in online andconventional shopping environments. Ridderprint.General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright ownersand it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.            • Users may download and print one copy of any publication from the public portal for the purpose of private study or research.            • You may not further distribute the material or use it for any profit-making activity or commercial gain            • You may freely distribute the URL identifying the publication in the public portal ?Take down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediatelyand investigate your claim.E-mail address:vuresearchportal.ub@vu.nlDownload date: 27. May. 2021Felicitatem cur putas non esse venalem?Tabernam aliam tu adire debes.gainsFelicitatem cur putas non esse venalem?Tabernam aliam tu adire debes.Faculty of Social SciencesDissertationBricks versus CliksGuda van NoortBricks versus ClicksA self-regulation perspective on consumer responses in online and conventional shopping environmentsShopping in a ‘clickable’ online store feels different from shopping in a convention-al ‘brick-and-mortar’ store, as everyone who ever conducted an online purchase can confirm. How the online shopping context influences consumers’ self-regulation, and subsequently the online shopping process, is the topic of this dissertation.  Two unique features of online stores are considered to have an impact on con-sumer self-regulation: the lack of physical presence and its risky nature. The results show that, due to the lack of physical presence, online consumers experience less affect and as a consequence they are better at regulating their impulses to buy. Further, it was demonstrated that the risky nature of the online shopping context induces a prevention-focused self-regulation, which subsequently influences one’s information preferences: Online consumers are typically persuaded by safety cues that fit their prevention focus.	 	Guda	van	Noort	was	a	Ph.D.	candidate	in	the	Department	of	Communication	Science,		VU	University	Amsterdam.	Currently	she	is	an	assistant	professor	in	the	Department		of	Communication	Science	and	at	the	Amsterdam	School	of	Communications	Research	(ASCoR),	University	of	Amsterdam.	Bricks versus Clicks ISBN-13: 978-90-9022845-7Guda van Noort

English

Bricks versus Clicks:A self-regulation perspective on consumer responses in online and conventional shopping environments

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Bricks versus Clicks: A self-regulation perspective on consumer responses in online and conventional shopping environments

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Felicitatem cur putas non esse venalem?
Tabernam aliam tu adire debes.gains
Felicitatem cur putas non esse venalem?
Tabernam aliam tu adire debes.
Faculty of Social Sciences
Dissertation
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Bricks versus Clicks
A self-regulation perspective on consumer responses 
in online and conventional shopping environments
Shopping in a ‘clickable’ online store feels different from shopping in a convention-
al ‘brick-and-mortar’ store, as everyone who ever conducted an online purchase can 
confirm. How the online shopping context influences consumers’ self-regulation, 
and subsequently the online shopping process, is the topic of this dissertation.  
Two unique features of online stores are considered to have an impact on con-
sumer self-regulation: the lack of physical presence and its risky nature. The results 
show that, due to the lack of physical presence, online consumers experience less 
affect and as a consequence they are better at regulating their impulses to buy. 
Further, it was demonstrated that the risky nature of the online shopping context 
induces a prevention-focused self-regulation, which subsequently influences one’s 
information preferences: Online consumers are typically persuaded by safety cues 
that fit their prevention focus.
	 	Guda	van	Noort	was	a	Ph.D.	candidate	in	the	Department	of	Communication	Science,		
VU	University	Amsterdam.	Currently	she	is	an	assistant	professor	in	the	Department		
of	Communication	Science	and	at	the	Amsterdam	School	of	Communications	Research	
(ASCoR),	University	of	Amsterdam.	
Bricks versus Clicks 
ISBN-13: 978-90-9022845-7
Guda van Noort


Bricks versus Clicks : A self-regulation perspective on consumer responses in online and conventional shopping environments

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Bricks versus Clicks : A self-regulation perspective on consumer responses in online and conventional shopping environments

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