The Electoral Campaign on Television

Abstract

Since the 2002 alternation, the audiovisual sector in Kenya experienced an impressive expansion resulting from political liberalization and economic growth. The vitality of publicity and the presence of a vibrant middle class gave the Kenyan media sector a specific status on the continent. Television viewers had eight local channels at their disposal, which ran a mixture of English and Swahili programmes, a regional station based in Tanzania (East Africa TV, which is largely music-based), cab..

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