Investigating the relationship between organizational culture and organizational innovation with competitive advantage (case study: Taba electric company)

Abstract

The purpose of this study is investigating the relationship between organizational culture and organizational innovation with competitive advantage in Taba Electronic Co. in Tehran on 2017. The statistical population and the sample size of this research have been made by all managers and employees of Taba Electronic Company (300 people). According to Cochran's formula, 119 people were identified as the sample size and simple random sampling was distributed among the sample size. The data collection tool was a standard questionnaire which was distributed among 15 people in the statistical society and confirmed by reliability. Then the data obtained by the software were analyzed. Descriptive statistics including frequency, percentage, mean and standard deviation were used to describe the data. To analyze the data, a correlation and multiple regression analysis were used to test the hypotheses. The findings of this research indicate that increasing the power of organizational culture increases the competitive advantage in the organization, and because the Spearman correlation coefficient is 0.327, this relationship is weak and lower than average. In addition, with the increase of organizational innovation, the competitive advantage increases in the organization, and due to the fact that the Speyer Correlation Coefficient is 0.431, this relationship is of moderate intensity. The results show that there is a positive and significant relationship between organizational culture with competitive advantage as well as organizational innovation with competitive advantage in Taba Electronic Company. Whereas the regression test proved that organizational culture does not affect competitive advantage. While the impact of organizational innovation on competitive advantage is confirmed by regression model. Results based on my Friedman test, I ranked the competitive advantage, organizational innovation, and organizational culture