Rezension von: Andreas Dörpinghaus / Andreas Nießeler (Hrsg.): Dinge in der Welt der Bildung - Bildung in der Welt der Dinge. Würzburg: Könighausen & Neumann 2012, 172 S. ISBN 978-3-8260-4635-

DC Montgomery

HJP Timmermans

JD Carrol

JF Hair

JH Kerstholt

JJ Louviere

NH Anderson

P Arthur

PE Green

German

Breithausen, Jutta

Fachlicher Dokumentenserver Paedagogik/Erziehungswissenschaften

Andreas  Dörpinghaus / Andreas Nießeler (Hg.): Dinge in der Welt der Bildung. Bildung in der Welt der Dinge. Würzburg: Könighausen & Neumann 2012. [Rezension]

Dijkstra, J.

Timmermans, H.J.P.

Pure OAI Repository

 The application of conjoint measurement as a dynamicdecision making tool in a Virtual Reality environmentCitation for published version (APA):Dijkstra, J., & Timmermans, H. J. P. (1997). The application of conjoint measurement as a dynamic decisionmaking tool in a Virtual Reality environment. In R. Junge (Ed.), CAAD Futures 1997 : proceedings of the 7thInternational Conference on Computer Aided Design Futures (pp. 757-770). Kluwer Academic Publishers.Document status and date:Published: 01/01/1997Document Version:Publisher’s PDF, also known as Version of Record (includes final page, issue and volume numbers)Please check the document version of this publication:• A submitted manuscript is the version of the article upon submission and before peer-review. There can beimportant differences between the submitted version and the official published version of record. Peopleinterested in the research are advised to contact the author for the final version of the publication, or visit theDOI to the publisher's website.• The final author version and the galley proof are versions of the publication after peer review.• The final published version features the final layout of the paper including the volume, issue and pagenumbers.Link to publicationGeneral rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright ownersand it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.            • Users may download and print one copy of any publication from the public portal for the purpose of private study or research.            • You may not further distribute the material or use it for any profit-making activity or commercial gain            • You may freely distribute the URL identifying the publication in the public portal.If the publication is distributed under the terms of Article 25fa of the Dutch Copyright Act, indicated by the “Taverne” license above, pleasefollow below link for the End User Agreement:www.tue.nl/taverneTake down policyIf you believe that this document breaches copyright please contact us at:openaccess@tue.nlproviding details and we will investigate your claim.Download date: 04. Oct. 2023

English

The application of conjoint measurement as a dynamic decision making tool in a Virtual Reality environment

This paper describes an innovative aspect of an ongoing research project to develop a virtual reality based conjoint analysis system. Conjoint analysis involves the use of designed hypothetical choice situations to measure subjects'preferences and predict their choice in new situations. Conjoint experiments involve the design and analysis of hypothetical decision tasks. Hypothetical alternatives, called product profiles, are generated and presented to subjects. A virtual reality presentation format has been used to represent these profiles. A profile consists of a virtual environment model and dynamic virtual objects representing the attributes with their respective levels. Conventional conjoint choice models are traditionally based on preference or choice data, not on dynamic decision making aspects. The status of this new approach will be described

J. Dijkstra

H.J.P. Timmermans

CumInCAD Digital Archive

The Application of Conjoint Measurement as a Dynamic Decision Making Tool in a Virtual Reality Environment

Andreas Dörpinghaus / Andreas Nießeler (Hg.): Dinge in der Welt der Bildung. Bildung in der Welt der Dinge. Würzburg: Könighausen & Neumann 2012. [Rezension]

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