This lecture gives a brief introduction to the product information structure, a sustainable business concept and Life Cycle; it presents the product and process "Generic Code" - the chromosomes; it generates interest about the concept of "Know Your Product", "Life Cycle Logistics", "Universal Virtues" and "Material/Component Hierarchical Structure" and their use creating a sustainable business concept; it imparts knowledge about Life Cycle Assessment. Some familiarity with QFD (Quality Functions Deployment) principles is assumed.
